Say it plainly
Especially in public communication. If a scheme film needs a second viewing to be understood, it has failed — no matter how good it looks.
Home/About
Who we are
A media house that had to build its own audience first.
Pan India 360 started in June 2020 as a Kannada channel with no backing and no shortcut to distribution. Five years later the same instinct that grew it now goes into the work we make for clients.
2020
Channel launched in June
68K+
Followers on Instagram alone
4
Beats: cinema, political, sports, news
Govt.
Department campaigns delivered
The story
We learned this business from the audience side.
Most production houses start with equipment and look for clients. We started with a camera, an opinion about Kannada cinema, and a comments section that told us immediately when we were wrong.
That order matters. Five years of publishing to a real audience teaches things a client brief never will — which openings get skipped, how long an interview can run before people leave, why a government scheme film fails when it sounds like a government scheme film.
Today we do both. We still publish daily as Pan India 360 across cinema, political, sports and trending news. And we produce commissioned work for brands, film teams and government departments who want that same instinct applied to their story.
JUNE 2020
The channel starts
Pan India 360 Kannada launches. Movie reviews and reactions, published consistently, to almost nobody at first.
2022–2023
The audience arrives
Short-form takes off. The Instagram account crosses tens of thousands of followers across cricket, cinema, politics and food.
2024–2025
Into production
Brands start commissioning the formats that work on our own channel. Live coverage, making-videos and unit publicity for Kannada releases follow.
2025
Government work
Campaign films for the Karnataka Labour Department, KBOCWWB and KSUWSSB — public communication at state scale.
TODAY
Pan India 360 Studio
A full production arm alongside the channel, with distribution built in rather than sold separately.
How we work
Four things we hold to
Fixed quotes, honestly scoped
You get a written price before we start. If we think you need less than you asked for, we will say so — that conversation has won us more work than it has cost.
Shoot in the language people speak
Kannada scripted natively, not translated from English afterwards. Dialect matters in district work, and we cast and write for it.
Deliver while it is still relevant
Same-day highlights on events, release-week turnarounds on film work. Late content is just an expensive archive.
Reach
Where the audience is
Two channels, four beats, one Kannada-speaking audience across Karnataka.
Work with the studio
Whether it is one film or a year of content, the conversation starts the same way — tell us what you need to happen.